Our Approach

Etcetera is a model for an entrepreneurial future of architecture, design, and product innovation. We have taken a lateral approach by collaborating where building is made possible, and the broadest positive impact is created.  Our clients and partners are product manufacturers, developers, engineers, and researchers that are shaping tomorrow’s architecture with us.

We are dreamers, building with visions and novel solutions. While our work is organised to accelerate our ideas and those of our partners, design is our passion and elegant, meaningful form is essential. These expressions and processes, though, are a means to an end. Our curiosity for social and technological challenges drives us to create human value, striving to improve people’s lives and the world around us.

Honestly, we do everything else.

Team

  • Rob Henderson

    Founder / Development Director

    Rob’s journey with Etcetera began in 2017. He studied architecture at Georgia Institute of Technology where he received his Bachelor of Science and at the University of California in Los Angeles where he received his Master of Architecture. Previously he worked with Jean Nouvel in Paris, Coop-Himmelb(l)au in Vienna and UNStudio in Amsterdam among others. He is involved at the leading edge of Etcetera’s product development projects, and maintains an enduring interest in innovative materials and processes.

  • Ariane Stracke-Henderson

    Founder / Creative Director

    Ariane joined Etcetera as Creative Director in May of 2021. She studied architecture at the University of applied Arts in Vienna in Studio Hadid where she received her Master of Architecture and RWTH Aachen where she graduated as Dipl. Ing in Architecture. Previously she worked with Zaha Hadid in London, Foster in London, Asymptote in New York City as well as with UNStudio in Amsterdam among others. She directs our creative journey, and guides the design and spatial concept aspects of Etcetera’s work.

  • Current and Former Colleagues

    Manfredi Scaglione

    Toby Fletcher

    Maria Chrysikou

    Tomaz Roblek

    Juan Gomez

    Miguel Cerezo

    Aga Blonska

    Mu He

    Fraser McPhee

    Aleksandra Sliwinska

    Manon de Vanssay

    ...thanks to you all.